LAKESHORE TRANSPORTATION LLC

PRIVACY POLICY

Effective Date: April 13, 2026

Lakeshore Transportation LLC ("Company," "we," "us," or "our") is committed to protecting the privacy of our riders, their families, caregivers, and all visitors to our website at lakeshoretransportwi.com. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

By using our website, booking a ride, or otherwise providing us with your personal information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

• First and last name of the rider
• Email address
• Phone number
• Pick-up and drop-off addresses
• Ride date and time preferences
• Estimated weight of rider (for vehicle safety and equipment requirements)
• Wheelchair usage status
• Whether you are booking for yourself or someone else, and the name of the person booking if different from the rider
• Any additional notes or special instructions you provide
• SMS/text message consent status
• Website usage data (e.g., browser type, IP address, pages visited) collected through cookies or similar technologies

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To schedule, confirm, and provide non-emergency medical transportation services
• To communicate with you about ride requests, scheduling changes, and service updates
• To send SMS notifications, ride alerts, and occasional marketing communications (with your consent)
• To ensure the safety and comfort of riders by matching appropriate vehicles and equipment
• To respond to inquiries and provide customer support
• To improve our website and services
• To comply with legal and regulatory requirements

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• With our drivers and dispatch staff as necessary to fulfill your transportation request
• With state-funded program administrators (such as IRIS, My Choice Wisconsin, Community Care, or Inclusa) if your rides are coordinated through these programs
• With service providers who assist us with website hosting, communications, or business operations, under confidentiality agreements
• When required by law, regulation, legal process, or governmental request
• To protect our rights, privacy, safety, or property, or that of our riders or the public

4. SMS/Text Messaging

If you consent to receive SMS notifications from Lakeshore Transportation, you may receive ride confirmations, scheduling alerts, and occasional marketing messages. Message frequency varies. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for assistance. Your consent to receive SMS messages is not a condition of purchasing any services.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand how visitors interact with our website. You may adjust your browser settings to decline cookies, but some features of the website may not function properly without them.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, and to resolve disputes. Ride booking information may be retained for recordkeeping and regulatory compliance purposes.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information provided below.

9. Children's Privacy

Lakeshore Transportation does provide transportation services for minors (individuals under the age of 18). When we transport a minor, personal information such as the child's name, pick-up and drop-off addresses, wheelchair requirements, and estimated weight is collected from and provided by a parent, legal guardian, or authorized caregiver — never directly from the child.

We do not knowingly collect personal information directly from children under the age of 13 through our website. All ride bookings for minors must be submitted by a parent, guardian, or authorized representative. If you believe a child under 13 has submitted personal information through our website without parental consent, please contact us immediately and we will promptly delete it.

Personal information collected about minor riders is used solely for the purpose of providing safe transportation services and is subject to the same protections described throughout this Privacy Policy.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Lakeshore Transportation LLC

N5806 Co Rd M, Plymouth, WI 53073

Phone: (920) 980-2080

Email: [email protected]

Hours: Monday – Friday, 7:00 AM – 7:00 PM